Insurance agents looking to increase their sales leads might want to try turning to a new and highly effective sales strategy that uses videos. The life insurance video marketing strategy has provided highly successful when done correctly. In fact, 60 percent of the individuals who have been approached with this type of life insurance sales strategy sign up for a policy within 30 days.
There is a lot of work involved with creating a sales strategy that uses life insurance videos. Most of the work involved revolves around the need to create multiple life insurance videos. The life insurance videos will not work if the information is not tailored to a specific target audience. This means that you will need to create videos that contain specific information for each target audience.
For example, you will want to create a separate life insurance video for new parents, newlyweds, and even elderly people. Each group may need and want to purchase life insurance, but they will do so for different reasons. Creating a separate video for each target audience allows you tailor your sales pitch to the individual on the other end of the video.
After creating the life insurance videos, you will need to reach out to your potential clients. Many insurance agents will purchase a marketing list that contains the names, demographic information, and phone numbers of potential clients. The agents will use this list to reach out to potential clients.
An insurance agent will use the marketing list they purchased and reach out to the potential client. They will ask them if they are willing to view a short life insurance video. If the individual agrees, the agent will send one of the life insurance videos to them via email. Once the individual views the video, the insurance agent can follow up and potentially close the sale.
This sales strategy may require you to do a lot of prep work, but once it is in place you can sell dozens of life insurance policies without ever having to leave your office. The life insurance videos do most of the work for you.